WHAT IF
every order brought the right extras?
Help customers remember the related products the job needs—turning a request for timber into a more complete, more useful order.
BUILT FOR BUILDERS’ MERCHANTS
What if you won
more of every job?
Put your product knowledge, account prices and customer context to work in every conversation.
THE IDEA
The counter that never closes.
And never forgets.
A new service layer for your business. One that can answer questions, build orders and help customers keep the job moving—wherever the conversation starts.
START WITH “WHAT IF?”
Look beyond another way to order.
The bigger opportunity is what every conversation can unlock.
HOW IT WORKS
From a question to getting it sorted.
Give customers a faster, easier way to get what they need, with useful answers shaped by your products, their prices and the jobs they’re working on.
MI
Merchant serviceOn your website
Ask a question…
BUILT AROUND YOUR BUSINESS
The service your customers know. Available in more moments.
Your products
Answers grounded in the products, services and availability that make your offer distinctive.
Their prices
Account-aware conversations that reflect the customer relationship you have already built.
Useful context
Remembering past orders, ongoing jobs and what the customer is likely to need next.
WHAT IT UNLOCKS
Better for customers.
Better for the branch.
More complete orders
Help customers find the products the whole job needs, not just the item they first asked for.
More time for your team
Handle everyday requests so branch colleagues can focus where their experience matters most.
A clearer view of demand
Learn from what customers ask for—including products, services and availability you could not fulfil.