BUILT FOR BUILDERS’ MERCHANTS
Put your product knowledge, account prices and customer context to work in every conversation.
THE IDEA
A new service layer for your business. One that can answer questions, build orders and help customers keep the job moving—wherever the conversation starts.
A DAY AT YOUR COUNTER
They wait until seven—or order from whoever answers first.
The order is prepared on their account and ready for the branch to release.
Colleagues choose between the customer in front of them and the one on the line.
Reorders and stock checks are sorted. Your people focus where their knowledge matters.
They give up on the website and ring around on Monday morning.
Prices, products and delivery options are ready—and the branch can see what’s coming.
START WITH “WHAT IF?”
The bigger opportunity is what every conversation can unlock.
WHAT IF
Help customers remember the related products the job needs—turning a request for timber into a more complete, more useful order.
FOR YOUR CUSTOMERS
No new behaviour to learn. Customers ask in their own words and get useful answers shaped by your products, their prices and the jobs they’re working on.
THE PART OTHER CHANNELS MISS
At the counter, the order gets recorded and the conversation disappears. Online, you see clicks rather than words. Merchant Intelligence turns what customers actually ask into something your branches, buyers and account teams can act on.
What customers requested but you couldn’t supply.
What each account is working on and what may come next.
Where price, range or service is being challenged.
What customers decline and may be buying elsewhere.
WHAT IT UNLOCKS
Help customers find the products the whole job needs, not just the item they first asked for.
Handle everyday requests so branch colleagues can focus where their experience matters most.
Learn from what customers ask for—including products, services and availability you could not fulfil.
Capture the practical rules your best people carry, so useful expertise remains available across the business.
GROWS WITH YOUR SYSTEMS
Products, account pricing, stock, order history and deliveries.
Lost sales, job context, questions and out-of-hours opportunities from every conversation.
Delivery, telephony, CRM and ecommerce—connected at the pace your business chooses.
BUILT FOR TRUST
Customers see and hear your business—not ours.
Orders are read back and confirmed before they are placed.
Unusual requests move to a colleague with the conversation intact.
If it doesn’t know, it says so. It never invents a product, price or promise.
HOW IT STARTS
A focused pilot, measured against real conversations and real merchant outcomes.
Write down the product knowledge, service rules and decisions your people use.
Begin with the systems required to make the first customer missions useful.
Introduce it to a selected group of trade accounts and learn from real use.
Track accuracy, conversations handled, customer response and commercial value.
