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Timber, treatment, a paintbrush, joist hanger and fixings arranged on graphite platforms

BUILT FOR BUILDERS’ MERCHANTS

The digital trade counter.
On every channel.

Let trade customers ask, order and sort their account in a simple conversation with your business.

See it work Book a demo
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TRUSTED BY

Builders’ merchants across the UK and Ireland.

THE GAP, IN PLAIN ENGLISH

Customers have moved on.
Most merchant experiences haven’t.

1 in 2

trade customers would consider switching merchant over the digital experience alone.

The Gap 2026
48/100

is the average score for logged-in trade account capability.

22 merchants assessed
49%

of the available branch and fulfilment capability is delivered by the market on average.

43 measures assessed
That gap is where Merchant Intelligence works.

It gives customers the help they expect without losing the service that makes a merchant different.

Source: The Gap 2026 and UK Builders Merchant Digital Maturity Assessment — 22 merchants, 43 measures.

IMAGINE THIS

Put your trade counter
inside WhatsApp.

Account prices. Local stock. Whole-job orders. Delivery. Order tracking.

The everyday jobs customers bring to a branch—completed in a conversation they already know how to use.
Your Merchantonline
ONE CONVERSATION COMPLETED Six branch jobs.
No call. No queue.
  1. 01Customer recognisedTrade account found
  2. 02Account price checkedTheir price—not a list price
  3. 03Local stock confirmedAt the branch they need
  4. 04The whole job builtIncluding the easy-to-forget bits
  5. 05Delivery arrangedAgainst a real slot
  6. 06Customer asked to confirmNothing placed without approval
BRANCH COLLEAGUE NEEDED0Unless something needs human judgement.

SEE IT IN A REAL MERCHANT MOMENT

Pick the customer problem.

CUSTOMER ASKS
“What’s my price on 50 sheets—and have you got them?”
Sent on WhatsApp · 06:12
TODAY

Rings the branch. Waits. Someone checks two systems.

Your counter deals with another routine query.

WITH MERCHANT INTELLIGENCE

Gets their account price and local stock in seconds.

The customer can keep the job moving. Your team keeps serving the counter.

WHAT IT DOES

Sell. Serve. Learn.

01 · SELL

Win more of the job

Find products. Check account price and stock. Build the basket. Add the bits people forget.

“Add everything I need for the garage roof.”
02 · SERVE

Take pressure off the branch

Repeat orders. Arrange collection or delivery. Track an order. Answer routine account questions.

“Where’s my delivery to Riverside?”
03 · LEARN

Hear what customers want

See missed demand, competitor mentions, job context and what customers may buy next.

“You don’t stock the board I need.”

HOW IT ALL COMES TOGETHER

One conversation.
The whole merchant behind it.

The customer asks in the channel that suits them. Merchant Intelligence understands the request, uses your live information and gets the job moving.

MERCHANT INTELLIGENCEYour digital trade counter
LIVE

Knows the customer.
Understands the job.
Follows your rules.

UNDERSTANDSACTSLEARNS
WHAT COMES BACK
01 Answer given02 Order built03 Fulfilment arranged04 Demand captured

THE PART OTHER CHANNELS MISS

Every conversation tells you something.
Now you can hear it.

At the counter, the order gets recorded and the conversation disappears. Online, you see clicks rather than words. Merchant Intelligence turns what customers actually ask into something your branches, buyers and account teams can act on.

01

Lost demand

What customers requested but you couldn’t supply.

02

Jobs and stage

What each account is working on and what may come next.

03

Competitor mentions

Where price, range or service is being challenged.

04

Basket leakage

What customers decline and may be buying elsewhere.

ONE CUSTOMER. ONE CONTINUING CONVERSATION.

It remembers the customer. So they never have to start again.

Six months after a conversation, a customer can come back in WhatsApp and simply pick up where they left off. Merchant Intelligence remembers who they are, what they ordered and the job it was for.

A tradesperson reading and replying to a WhatsApp conversation on a building site

HOW IT STARTS

Start with one job customers ask for every day.

Prove it with real customers, then build from there.

  1. 01

    Pick it

    Choose one high-volume customer job.

  2. 02

    Teach it

    Add your products, rules and branch know-how.

  3. 03

    Connect it

    Bring in the data needed to complete the job.

  4. 04

    Prove it

    Measure service, sales and demand with real customers.

THE NEXT QUESTION

What could this unlock
for your business?

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